Yuup is a creative design focused fashion and media company based in New York. 

A collaborative brand, committed to the creative, focused on building the bridge between Sports & Music and Art & Fashion. Aspired to uplift others and change the tone of the modern-day-media through art and design; Blending cultures and perspectives to celebrate intellectual human achievements and experiences.

Seasonal Inner and outer wear for all people to help them represent something more than themselves. 

Yuup thrives to inspire future generations to Think Happy Thoughts by creating positive energy through constructive narratives and creative manifestations.

Minimal designs with maximum quality.

Lifestyle clothing for people who like to blend in while standing out. Pieces inspired to inspire.


 “Think Happy Thoughts”

- The YUUP Team